Everyone wants to win a Bram Stoker Award®. And every author of an eligible work wants to give that work the best possible chance of winning.
On the other hand, no one wants to be deluged with spam. And no one wants the reputation of the Awards to suffer from the effects of ruthless campaigning or outright dishonesty.
If there is a single thought to keep in mind here, it is the difference between promoting and soliciting.
Promoting (acceptable) is the business of spreading the word about your work and making sure anyone who wants to can read it.
Soliciting (unacceptable) is the practice of wheeling and dealing, whining and wheedling, in order to get yourself an award that you may not deserve.
Works that are truly worthy of the award tend to rise to the top without help if enough people read them. If you have to go out and beg for recommendations or votes, that says something rather uncomplimentary about both you and the work. So you’re doing yourself a service if you refrain.
To clarify what’s acceptable and what’s not when promoting a work for the Bram Stoker Awards®, HWA’s Officers and Trustees have formulated the following guidelines. They are effective immediately. Please respect them.
Questions? Contact the Bram Stoker Award Co-Chairs at firstname.lastname@example.org.
What Is Acceptable
- PUBLICIZE: The very best way to promote a book for a Bram Stoker Award® is to publicize the book as widely as possible. Most HWA members who participate in the Bram Stoker Award process are voracious readers and enthusiastic film buffs, and subscribe to a variety of magazines, newsletters, and web sites that offer reviews and ads for horror-related material.
- REVIEWS: If you are an HWA member, you might find our list of horror reviewers useful. Access it in the Members-Only section of the website.
- ADVERTISE IN THE HWA NEWSLETTER: If you are promoting a book, you or your publisher may take out an advertisement for it in the HWA Newsletter. However, you may not solicit for award recognition in the ad, including the use of phrases such as “For Your Consideration.” See our Newsletter Ad Guide for details.
- NEW RELEASE ANNOUNCEMENT: If you are an HWA member, you may notify the organization of your new release and have notices placed in several places in our publications, free of charge, including:
- a notice in the “Fiendish Endeavors” or “Recently Born of Horrific Minds” sections of the HWA Newsletter
- New Releases series of blog posts on our blog
- a notice in the regular Internet Mailer sent out to members.
Visit the Members-Only section and look for the “Promote Yourself” link in the navigation column.
- OFFER YOUR WORK TO THE JURY:If you wish to submit your work for Jury consideration, you must follow the special guidelines on these pages:
- First Novel
- Graphic Novel
- Long Fiction
- Middle Grade Novel
- Short Fiction
- Short Nonfiction
- Young Adult Novel
You may only submit ONE WORK per form. If, for instance, you wish to submit multiple short stories you must submit them individually. This is because the system automatically submits and tracks each work. Multiple submissions on one form may lead to some of your works not being considered.
Via Postal Mail: Please consider that it is extremely difficult for us to disseminate a hard copy to all jurors and we strongly prefer digital copies. Sending a hard copy hurts your chances more than it helps. You should send a hard copy only as a last resort, if no digital copy exists. For hard copy submissions, please write email@example.com to get the mailing address. (The organization cannot absolutely guarantee delivery of the work.)
FINAL DEADLINE for Accepting HWA Bram Stoker Awards® Jury Submissions:
The Bram Stoker Awards® Committee has set 11:59PM (Pacific Standard Time) on November 30th each calendar year as the cutoff date and time for all Jury submissions. This is to give the Bram Stoker Awards® Juries a reasonable cutoff date for accepting submissions in order to read them and deliver their Recommendations for the Preliminary Ballot by 15 January of the following year. If the work was/will be published between December 1st through December 31st; however, it may be submitted to the appropriate jury by 11:59PM on December 31st (Pacific Standard Time). This applies ONLY to works published during that time; works published prior to November 30th but submitted after November 30th will NOT be considered.
Advice for authors and publishers:
If you expect your work to be published in December you should try to submit a PDF or MS of the work to the Jury Chair prior to 30 November (any work that will be published in December will certainly be at least in a manuscript form that the Jury could review).
This Ruling does not impact on the separate ‘Members’ Recommendation process. Works can still be Recommended by individual members using that process until January 15th of the following year.
- LINKING A RECOMMENDED WORK:
As a service to members, the HWA allows the authors, author’s agent, or publisher of recommended works and to provide a link to where the member can access more information on the work. Only members have access to the Members-Only Bram Stoker Awards page.
Only the author, author’s agent, or publisher of the work may make this request.
These links can be either:
- a web address
- where the reader can download the work for free
- the Amazon.com page where the book is offered for sale
- a link to the publisher’s web site, or
- a link to the author’s own web page where the book, story, or script is showcased.
- or to an email address where the reader can request a copy of the work for free.
- a web address
You do not have to be an HWA member to activate your link.
To find out if your work has been posted to the members-only recommendations page:
- MEMBERS: HWA members can check the Members-Only Bram Stoker Awards page.
- NON-MEMBERS: Non-members may check the Bram Stoker Awards ® Reading List. If your work appears here you may provide a link by contacting the Compiler at firstname.lastname@example.org. If your work does not appear, it has not been posted to the members-only recommendations page. That being the case you cannot provide a link or request a link at this time. Check back regularly to see if your work has been posted. At that time, and not before, you may provide a link.
HOW: If your work has received a recommendation, you may supply the Compiler with a URL or email address for linking and ask that your link be activated.
HWA members can access the Member Directory of all HWA members willing to receive promotional material from you in the Members-Only section of the website. Look for the link to the Member Directory. Please READ the warning message at that page about proper use of the list.
- OPT-IN EMAIL: You may send ONE mass email consisting only of an “offering” for the work(s) you would like considered for the awards year.
If you have more than one work you are offering, you may send ONE mass email for each work; although, we highly suggest you offer all your works in ONE mass email.
You may only respond to the “Opt-In” members who have requested to consider your work.
You should not follow-up with the members whom you’ve sent your work to, asking for their thoughts on your work, to leave you a review for the work, etc.
We suggest “Opt-In” members not to reply to authors who have sent their work for consideration.
Remember never to use the “Directory of Members Accepting Promo Material/Members Opt-In Promo Materials” for anything other than to offer your work(s) to “Opt-In” members for the current awards year, or to solicit Bram Stoker recommendations or votes, either for yourself or for anyone else.
PLEASE NOTE: When sending mass mailings, we highly suggest using the BCC function in your e-mail program in order to hide the email addresses.
The correct terminology to use in “opt-in” offer emails is: “I/we am/are offering a copy of this work to you for Bram Stoker Award® consideration.” Any attempt to solicit recommendations or votes in these mailings is a severe breach of protocol and is likely to offend other members.
To locate the “Opt-In” membership: Login to the MEMBERS ONLY section of the website, click on BRAM STOKER AWARDS® from the menu at the top of the page, then select “Directory of Members Accepting Promo Material” OR, Login to the MEMBERS ONLY section of the website, select “Member Directory” from the righthand menu (this will take you straight to the Wild Apricot site). Choose “Members Opt-In Promo Materials” and this will take you to the members who have agreed to accept promotional materials for consideration.
TO CREATE A MAILING LIST:
HWA’s Members list displays changes and preferences in real time, so do not use last year’s list as it will not be current. Instead, please use the following method to gather an email list to send to members.
b. You will see a number of entries found. Next to the button, there is a pulldown menu titled ‘Show’. Use that to display the total entries. (Example: Found 675 Show: 651-675.)
c. Highlight the page and use the copy command
d. Open Excel, or other spreadsheet program, and ‘Paste’. The spreadsheet should recognize the columns and puts email addresses into their own columns, which you can use to send your email blast.
e. VERY IMPORTANT – Please make sure that you pull the information immediately before sending an email blast. This information is live and members are constantly updating their information, so if you use an old list you run the risk of emailing people who no longer want to
f. VERY IMPORTANT #2 – Please realize that there are three options for people who want to receive promotional email blasts. Some want the material sent directly, some want to be queried first, and others are only interested in reviewing material for the Bram Stoker Awards. Please be aware of these distinctions when sending an email blast.
g. USE THE BCC FIELD!
- MESSAGE BOARD ANNOUNCEMENT (members only): You may use the Members-Only HWA forum to post one (and only one) Bram Stoker promotional announcement about each of your eligible works each year. If you are not an HWA member, you may have an HWA member post the announcement in your behalf, or you may contact the Bram Stoker Award Co-Chairs who will post an announcement for you.
- FACEBOOK ANNOUNCEMENT: You may post one (and only one) promotional announcement about each of your eligible works at the HWA Facebook group; award consideration announcements may be posted only on Saturdays. We suggest that you use the announcement to supply a contact where people can find out more about the work or obtain it. We discourage posting direct links to the work(s) you are offering for consideration. There are over 10,000 people in the HWA Facebook group and less than 2,000 HWA dues-paying members able to consider the work(s) for the Bram Stoker Award®. If you choose to offer a copy of the work, you should use the phrasing, “I/we am/are offering a copy of this work to you for Bram Stoker Award® consideration.” Do not solicit recommendations or votes. Note also, that you may not post the text of your story on the HWA Facebook page.
- PRELIMINARY AND FINAL BALLOT MAILER: A Special Internet Mailer will be sent to members with summaries and links offered for download from the various works appearing on the Preliminary and Final Ballots. These links are intended for (voting) members only and are not to be shared by anyone who isn’t authorized. Please note that works are copyrighted material and sharing the links without permission is in essence, theft, and may result in the member’s dismissal from the organization and possible legal actions taken by the offended party(ies). After the preliminary and final ballots have been announced, if your work appears on the respective ballot, you may place a notice in the special “Bram Stoker Awards Preliminary/Final Ballot” issue of the HWA Internet Mailer telling members how to obtain a copy. To place your notice, contact email@example.com before a specific deadline that will be announced at a later date.
- PROVIDE COPIES: Only if members have requested your work through promotional offerings listed here as acceptable practices.
- Via Email: You may provide free copies of your work only to those HWA members who requested one after your promotional offerings for consideration.
- You should not follow-up with the members whom you’ve sent your work to, asking for their thoughts on your work, to leave you a review for the work, etc.
- WHEN CAN I SAY I’M A NOMINEE?You may mention that your work has appeared on the Bram Stoker Awards® preliminary or final ballot. However, you may not promote your work at all as “Bram Stoker Recommended.” (See point 6 below.) unless it appears on the FINAL ballot. Works that appear on the Preliminary Ballot are NOT Bram Stoker Award nominees.
What Is Not Acceptable
- You may not engage in dishonest or deceptive practices. This includes recommending works you have not read, trading recommendations with others, and soliciting Bram Stoker Award® recommendations from friends and acquaintances. Publicizing your work is one thing. Begging for recommendations on a message board or in a mailing to a group of pals is another. Please note that we consider it just as unacceptable to comply with such a request as to make it. It degrades us all and harms the awards immeasurably.
- You may not solicit Bram Stoker Award® recommendations or votes. And if you are an HWA member, you may not comply with any such request. If you are a member you must not publicize your Recommendations – remember, the Recs process is anonymous (Rule VIn), therefore publicizing your Recommendations is a breach of that Rule.
- You may not spam the Jury or contact Jurors about your work outside the published process of “What Is Acceptable” above. Spamming will most likely render your work ineligible for Bram Stoker Award® consideration. After you have submitted your work to the Jury you will receive an acknowledgment. If you do not you may query the Jury Chair using their official email listed below. Do NOT under any circumstances email asking how the jury liked your work, or if they read it, or if they are going to include it in their selection, etc. This is unseemly and unprofessional. No Jury is allowed to, nor will, give any feedback other than to acknowledge receipt. Continued contact of this nature may render your work ineligible for further consideration.
- You may not send unsolicited emails or other forms of contact (such as Twitter) promoting your work for a Bram Stoker Award®. Several excellent alternatives to creating what amounts to spam are outlined above. Particularly unacceptable is the sending of unsolicited emails that include PDFs or other attachments. Please believe us when we say this hurts your cause more than it helps. Few transgressions make people more furious
than receiving junk emails or unrequested attached spam files.
- Beyond your one new release announcement (see section 4 in What Is Acceptable above), you may not post additional Bram Stoker Award-related announcements in regular editions of the HWA Internet Mailer. Bram Stoker Award-related announcements are limited to the special “Bram Stoker Award® Preliminary Ballot” and “Bram Stoker Award® Final Ballot issues of the Mailer. Only works that appear on these ballots are eligible for inclusion.
- You may promote individual stories from a fiction collection in the post promoting the collection; however, you may not post separate promotions for both a collection and individual stories from that collection.
- Members may not post the text of your story on the HWA message board, and you may not post more than one Bram Stoker Award® promo announcement per year per eligible work. Announcements about your work on the message board should be used to supply links to locations where people can obtain the work or find out more about it.
- You may not promote your work as “Bram Stoker Award Recommended”, nor as appearing on the Bram Stoker Award Reading List. Receiving one, or a handful of Bram Stoker Award recommendations (which is how a work appears on the Bram Stoker Award Reading List) is a far cry from winning the Award or even from being listed on the preliminary ballot. It devalues the Bram Stoker Awards to have their name attached to works whose only defining characteristic may be that one or two HWA members liked them. Authors or publishers who promote their work in this manner run the risk of offending our voting members.
- You may not promote your work as a “Bram Stoker Award Nominee” unless it appears on the FINAL ballot. Neither recommended works nor works appearing on the preliminary ballot are Bram Stoker Award Nominees. In the case of an Anthology that appears on the FINAL Ballot, the editor(s) is/are permitted to promote themselves as “Bram Stoker Award Nominee(s) or Bram Stoker Award Finalist(s)”; individual authors who contributed stories to said anthology may state that they have a story in a Bram Stoker Award Nominated/Finalist anthology, but the individual authors are not “Bram Stoker Award Nominees or Finalists” and may not promote themselves as such.
- Members are reminded that works submitted to them for Bram Stoker Awards® consideration are copyright and are provided to you for the sole purpose of considering their merit for Member Recommendations for said Awards. Legally and ethically these works may not be passed on to any other party. Should other persons request you to pass on a copy you have received in this manner you should not do so, and should point out to them that the material is copyrighted. Anyone who is unhappy with that legal and ethical position may be directed to firstname.lastname@example.org. HWA is a writers’ organization and above all we support protecting the copyright rights of our members and all authors, whether or not they are members of HWA.
Finally, remember there are Rules for the Bram Stoker Awards®. It’s in your best interest to familiarize yourself with them, here: Bram Stoker Awards rules.